Building Your Professional Brand as a Social Worker
Building Your Professional Brand as a Social Worker: Aligning Values, Voice, and Impact, with Rachel Spekman, LICSW, MSW, MBA, M.Ed.
Building Your Professional Brand as a Social Worker: Aligning Values, Voice, and Impact
Speaker: Rachel Spekman, LICSW, MSW, MBA, M.Ed.
Date: Wednesday, October 7, 2026, 12-1:30 pm EST/10-11:30 am MST
Learn more and register online
Registration fees:
About the Workshop: Social workers often spend years developing clinical skills without intentionally developing their professional identity. This workshop helps participants define and communicate a professional brand grounded in their values, strengths, expertise, and lived experience so they can make more aligned career decisions, increase their impact, and pursue opportunities with confidence.
Learning Objectives:
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Identify the core values, strengths, and experiences that shape an authentic professional brand and distinguish participants from others in the field.
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Apply a practical framework to communicate professional expertise through resumes, LinkedIn profiles, networking conversations, and interviews while remaining aligned with social work ethics.
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Develop an actionable plan to strengthen professional visibility, expand career opportunities, and make future career decisions based on alignment rather than external expectations.
Speaker Bio: Rachel Spekman, LICSW, MSW, MBA, M.Ed. is the Founder of Made for More Coaching, a Licensed Independent Clinical Social Worker, and a career alignment coach who helps high-performing professionals build careers that are both meaningful and sustainable. Drawing on more than 20 years of experience across business, higher education, startups, and mental health, Rachel combines evidence-based practices with practical career strategy to help professionals align their work with their values, strengths, and long-term goals. She is a sought-after speaker on career development, professional identity, leadership, and purposeful work.
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